Marketing and Advertising Businesses for sale in Australia

Review assignment, change-of-control, renewal, scope, exclusivity and termination clauses for every major client. Obtain required consent and measure concentration, notice periods and relationship ownership before treating retainers or recurring campaign fees as transferable revenue.

Check employee and contractor assignments for copy, designs, video, code, data and strategy documents. Review client licences, stock media, music and fonts, and confirm the agency can transfer its portfolio, templates and reusable intellectual property.

Confirm administrator access and ownership for ad platforms, analytics, domains, social accounts, pixels, dashboards and CRM systems. Separate agency assets from client-owned accounts, review platform transfer restrictions and remove former staff access immediately after completion.

Review consent records, privacy notices, list sources, unsubscribe processes, data processors and breach history. Confirm campaigns identify the sender and honour opt-outs, because outsourcing messages does not remove responsibility for compliant electronic marketing.

Examine client approvals, substantiation for claims, influencer disclosures, promotional terms and complaint handling. Check regulated-sector campaigns and environmental, price or performance claims carefully, because the overall impression must be accurate and supported by reasonable evidence.

Reconcile project records, retainers, media billings, supplier costs and bank receipts by client. Separate pass-through media spend from agency revenue, then adjust for owner strategy work, unpaid pitches, contractor dependence, client churn and unprofitable fixed-fee scopes.