36549 Fully Established & Flexible Online Store - Pilates & Yoga Accessories

Description

Business type: eCommerce fitness accessories brand

Market: reformer Pilates and yoga accessories

Sales channels: B2C and B2B

Operating model: fully online and home based

Retail premises: none

Current staffing: one person

Business overview

Established Australian brand supplying Pilates and yoga accessories.

Direct-to-consumer customers: established

Wholesale studio clients: established

Overheads: low

Products

Product positioning: premium

Product focus: studio-quality fitness accessories

Sustainable materials: used

Natural tree rubber products: included in range

Operations

eCommerce processes: established

Home-based operation: established

Fulfilment: currently managed within existing operation

Third-party logistics: potential option

Outsourced fulfilment: potential option

Brand

Brand identity: established

Market presence: established

Growth

• Expand wholesale studio network
• Increase marketing activity
• Increase digital advertising
• Outsource logistics and fulfilment
• Expand product range
• Increase international sales