Wheely Bug Toys - Iconic Australian Toys - Online Business!

Description

An opportunity to acquire Wheely Bug Toys, a multi-award-winning Australian children's toy design and distribution business with a 30-year trading history, global supply chains, and location flexibility.Location: Operate From Anywhere (Fully Remote)The Wheely Bug range is sold through a long-standing network of distributors across Europe, the USA, Australia, and Asia. The brand has been established since 1995 and continues to operate with minimal owner involvement.Key Highlights:* 30-year established brand with international recognition and multiple product awards* B2B wholesale and distribution model* Low owner involvement (approximately 5 hours per week, administration only)* Fully remote operation with no premises, warehousing, or staff required* 20-year manufacturing partnership with a US-owned factory in China* IP-protected designs meeting EN71, ASTM, and AS/NZS safety standards* No current marketing activityGrowth Opportunities:* Launch direct-to-consumer (DTC) sales* Invest in digital marketing and social media* Expand distribution into additional markets* Introduce new designs or related nursery products* Restructure USA logistics to improve marginsOperations include managing distributor communication, processing purchase orders, invoicing, and handling shipping documentation. Manufacturing and logistics are outsourced to a long-term partner.Price: $695,000 plus stock at value (SAV).