Wheely Bug Toys - Iconic Australian Toys - Online Business!

Description

Business name: Wheely Bug Toys

Business type: children's toy design and distribution

Business model: B2B wholesale and distribution

Location: fully remote

Established: 1995

Price: $695,000 + SAV

Operations

Owner hours: approximately 5 per week

Owner role: administration

Premises: not required

Warehousing: not required

Staff: not required

Manufacturing: outsourced

Logistics: outsourced

Supply chain

Manufacturing partner: US-owned factory in China

Manufacturing relationship: approximately 20 years

Distributor network: established

Markets: Europe, USA, Australia and Asia

Brand and products

Brand history: 30 years

Product awards: multiple

Design IP: protected

Safety standards stated: EN71, ASTM and AS/NZS

Administration

Distributor communication: owner managed

Purchase orders: owner managed

Invoicing: owner managed

Shipping documentation: owner managed

Marketing

Current marketing activity: none

Growth

• Launch direct-to-consumer sales
• Add digital marketing
• Increase social media activity
• Expand distributor network
• Add new product designs
• Add nursery products
• Review USA logistics