Wheely Bug Toys - Iconic Australian Toys - Online Business! in Australia for 695000

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Description

An opportunity to acquire Wheely Bug Toys, a multi-award-winning Australian children's toy design and distribution business with a 30-year trading history, global supply chains, and location flexibility. Location: Operate From Anywhere (Fully Remote) The Wheely Bug range is sold through a long-standing network of distributors across Europe, the USA, Australia, and Asia. The brand has been established since 1995 and continues to operate with minimal owner involvement. Key Highlights: * 30-year established brand with international recognition and multiple product awards * B2B wholesale and distribution model * Low owner involvement (approximately 5 hours per week, administration only) * Fully remote operation with no premises, warehousing, or staff required * 20-year manufacturing partnership with a US-owned factory in China * IP-protected designs meeting EN71, ASTM, and AS/NZS safety standards * No current marketing activity Growth Opportunities: * Launch direct-to-consumer (DTC) sales * Invest in digital marketing and social media * Expand distribution into additional markets * Introduce new designs or related nursery products * Restructure USA logistics to improve margins Operations include managing distributor communication, processing purchase orders, invoicing, and handling shipping documentation. Manufacturing and logistics are outsourced to a long-term partner. Price: $695,000 plus stock at value (SAV).

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