High-Growth eCommerce Brand - Unique Product, $250K+ Revenue

Description

Business type: eCommerce chocolate brand

Location: Melbourne, Victoria

Sales model: 100% online

Last 12 months revenue: $258,500

Year-to-date revenue: approximately $220,000

Asking price: $70,000 including stock at value

Stock included: approximately $30,000

Business overview

Established online chocolate brand with distinctive lifestyle positioning.

Market traction: strong

Repeat purchase potential: established

Operating model: scalable

Products

• Premium chocolate products
• Maca root formulation
• Horny goat weed formulation
• Kanna powder formulation
• Vegan products
• Dairy-free products
• Natural ingredient formulation

Brand positioning

Product category: premium lifestyle chocolate

Gifting appeal: strong

Couples market: established

Occasion-based purchases: established

Social media potential: strong

Financial performance

Revenue over last 12 months: $258,500

Year-to-date revenue: approximately $220,000

Stock value included: approximately $30,000

Online sales share: 100%

Operations

Ownership model: owner-operated

Owner involvement: approximately 2 to 3 hours per day

Operation base: home based

Overheads: low

Fulfilment process: streamlined

Customer enquiry management: established

Marketing

Instagram presence: established

Meta advertising: active

Advertising management: professional agency

Word-of-mouth potential: strong

Production

Manufacturing location: Melbourne

Supplier relationships: established

Product quality: premium

Direct competition: limited within stated niche

Growth

• Expand Google Ads
• Increase TikTok marketing
• Develop influencer campaigns
• Launch new flavours
• Add adjacent product lines
• Introduce subscription offers
• Create bundled gift packs
• Expand internationally
• Develop wholesale distribution
• Develop retail partnerships

Sale reason

Owner focus: existing roofing business

Current business: originally developed as a side venture

Reason for sale: limited time available for further growth

Buyer profile

eCommerce operator: suitable

Digital marketer: suitable

Investor: suitable

Growth-focused entrepreneur: suitable

Opportunity

Established online chocolate brand.

Proven revenue and active digital marketing.

Stock included in sale.

Further eCommerce growth potential: available.