Well‑Established Online Dog Accessories Brand – Strong Sales & Huge Following

Description

Business type: eCommerce pet accessories brand

Operating model: online and home based

Primary sales channel: Shopify

Revenue history: multi-million-dollar revenue achieved

Business overview

Long-established eCommerce brand specialising in premium dog accessories.

Customer base: large, regular and engaged

Repeat purchasing: consistent

Social media presence: established

Owned marketing lists: established

Products

• Harnesses
• Collars
• Leads
• Bow ties
• Bandanas
• Car seat belts
• Bowl mats
• Waste bag holders

Customer and marketing channels

Instagram audience: tens of thousands

Facebook audience: tens of thousands

Email subscribers: tens of thousands

SMS subscribers: tens of thousands

Community engagement: strong

Operations

Shopify store: established

Home-based operation: established

Overheads: low

Day-to-day management: straightforward

Product range: proven

Growth

• Reintroduce previously successful product lines
• Expand wholesale channels
• Increase advertising activity
• Explore international markets

Transition

Supplier introductions: included

Systems handover: included

Standard operating procedures: included

Marketing assets: included