High-End Niche Formal Wear Retailer - Perth, WA

Description

Business name: The Gown Gods

Business type: formal wear sale and hire

Location: Malaga, Western Australia

Established: July 2022

Price: $280,000

Included inventory value: approximately $185,000

Products and services

Ball gowns: sale and hire

Formal wear: sale and hire

Clutches: sold

Garment bags: sold

Accessories: sold

In-house gown cleaning: established

Customers

Core market: Year 12 balls

Other markets: weddings, engagement parties and Quinceañeras

Additional markets: charity events and formal dinners

Premises

Floor area: approximately 246m²

Showroom: established

Change rooms: six

Studio lighting: installed

Air conditioning: installed

Staff room: included

Gown storage: included

Car parking: available

Security: installed

Stock and assets

In-store samples: more than 300

Fixtures: included

Equipment: included

Websites: included

Ready-to-sell stock: included

Marketing

Google ranking: strong

SEO investment: established

Instagram followers: approximately 4,400

TikTok followers: approximately 4,200

TikTok likes: approximately 495,000

Operations

Management model: owner-operated or managed

Local competition: limited

Business status: turnkey

Growth

• Add bridal range
• Add bridesmaid range
• Add men’s formal wear
• Convert rear area into second showroom
• Develop an in-house label