eCommerce Plant Business Scalable & Sustainable

Description

Business type: e-commerce nursery

Market reach: Australia-wide

Business model: fully relocatable

Financial performance

TTM revenue: approximately $1.2 million

Revenue growth: 31% over the past 12 months

Repeat customer rate: 25.5%

Products

Plant varieties: more than 800

Live plants: established

Gardening accessories: established

Gift bundles: established

Customers and marketing

Email subscribers: more than 105,000

Instagram followers: more than 50,000

Meta Ads ROAS: 2.96x

Marketing funnel: established

Operations

Owner involvement: approximately 10 to 20 hours per week

Operating systems: established

Fulfilment processes: established

Shopify platform: custom

Reporting: available through Shopify

Location flexibility: Australia-wide

Stock and sustainability

Stock value: approximately $150,000

Packaging: home compostable

Sustainability practices: established

Growth

• Increase digital marketing
• Expand product range
• Grow repeat customer sales
• Scale national distribution

Buyer profile

Online retailer: suitable

First-time business buyer: suitable

Home and garden industry buyer: suitable