36694 Profitable Ecommerce Business with Strong Brand Presence

Description

Business type: eCommerce health and wellness brand

Location: Victoria, Australia

Operating model: fully online and relocatable

Owner involvement: approximately 8 hours per week

Employees: none

Business overview

Established direct-to-consumer wellness brand with largely automated operations.

Primary market: Australia

International sales: New Zealand

Operating structure: low maintenance

Products

Product category: before and after drinking wellness products

Market segment: health and wellness

Product format: differentiated

New product SKU: ready for launch

R&D for new SKU: completed

Sales channels

Primary sales channel: Shopify website

Retail stockists: more than 25

New Zealand revenue: established

Wholesale presence: growing

Operations

Weekly owner involvement: approximately 8 hours

Order fulfilment: outsourced

Staff management: none required

Lease commitments: none

Location dependency: none

Overhead structure: low

Marketing

Paid advertising: established

Advertising creative library: extensive

Email subscribers: more than 10,000

Email marketing: automated

Organic social media: further development available

Customers

Customer base: established

Repeat purchasing: strong

Retail partner reorders: ongoing

Brand awareness: growing

Systems

Shopify website: professionally developed

Email automation: in place

Fulfilment systems: outsourced

Owner focus: marketing monitoring and email campaigns

Growth

• Expand into larger retail networks
• Increase wholesale distribution
• Grow New Zealand sales
• Enter additional international markets
• Launch new product SKU
• Increase organic social media activity
• Scale paid advertising

Buyer profile

eCommerce operator: suitable

Digital marketer: suitable

Investor: suitable

Location-independent owner: suitable

Opportunity

Established online wellness brand.

Low weekly owner involvement.

Automated marketing and outsourced fulfilment.

Further retail and international growth potential: available.