36694 Profitable Ecommerce Business with Strong Brand Presence

Description

Business type: eCommerce health and wellness brand

Location: Victoria, Australia

Operating model: fully relocatable

Owner involvement: approximately 8 hours per week

Employees: none

Business overview

Established direct-to-consumer wellness brand with largely automated operations.

Primary market: Australia

International market: New Zealand

Operating structure: lean

Products

Product category: before and after drinking wellness products

Market position: specialised wellness niche

New product SKU: developed and ready for launch

Product expansion potential: available

Sales channels

Primary sales channel: Shopify website

Retail stockists: more than 25

New Zealand sales: established

Wholesale channel: growing

Operations

Weekly owner involvement: approximately 8 hours

Order fulfilment: outsourced

Staff management: none required

Lease obligations: none

Location dependency: none

Overhead structure: low

Marketing

Paid advertising: established

Advertising creative library: extensive

Email subscribers: more than 10,000

Email marketing: automated

Brand awareness: growing

Customers

Repeat purchasing: strong

Customer base: established

Retail partner reorders: ongoing

Consumer reach: Australia and New Zealand

Systems

Shopify platform: professionally developed

Email automation: in place

Fulfilment systems: outsourced

Marketing monitoring: primary owner task

Growth

• Expand into larger retail networks
• Increase wholesale distribution
• Grow New Zealand sales
• Expand into additional international markets
• Launch developed new product SKU
• Increase organic social media activity
• Scale paid advertising

Buyer profile

eCommerce operator: suitable

Investor: suitable

Digital marketer: suitable

Location-independent owner: suitable

Opportunity

Established online wellness business.

Low weekly owner involvement.

Automated marketing and outsourced fulfilment.

Further retail and international growth potential: available.