Profitable Underwater Photography Business with Zero Competition

Description

Business type: underwater photography services

Location: Western Australia

Established: 2018

Operating model: mobile, home based

Current operating schedule: 35 weeks per year

Owner management time: approximately 10 hours per week

Business overview

Established underwater photography business specialising in photographing children during swimming lessons and pool open days.

Customer facilities: approximately 40 swimming pools

Market coverage: approximately 60% of metropolitan pools, as stated by the seller

Industry relationships: established with major swim school franchises

Competition: described by the seller as limited

Services and revenue

• Underwater swimming lesson photography
• Photography at pool open days
• Digital photograph sales
• Printed photograph sales
• Promotional photography for swimming facilities

Photography sessions: provided free of charge

Revenue model: sales of digital files and prints to customers

Customers

Swimming pool locations serviced: approximately 40

New email contacts: approximately 200–500 per pool

Swim school franchise relationships: established

Operations

Business premises: home based

Service delivery: mobile across multiple swimming pools

Casual staff: 3–6

Annual operating period: approximately 35 weeks

Owner management commitment: approximately 10 hours per week

Operating overheads: low

Systems and fulfilment

Software systems: 3

Combined software cost: $300 per month

Customer galleries: accessed online using login details provided the week after photography sessions

Customer service and fulfilment processes: largely automated

Printing, packaging and postage: fully subcontracted

Growth opportunities

• Expand into regional Western Australian swimming pools
• Develop services in interstate markets
• Introduce additional photography services

Transition

Initial training: several weeks

Online support from current owner: 2–3 months

Operational assistance and queries: supported during the transition period