Design-Focused CPG eCom Brand | Gym & Pilates Gear | 1M+ Annual Visits

Description

Business type: active lifestyle accessories e-commerce

Established: 2020

Business model: direct-to-consumer with wholesale sales

Products

Gym towels: established

Hooded performance towels: established

Pilates grip socks: established

Beach towels: established

Gloves: established

Travel accessories: established

Hero product: hooded towel for gym equipment and car seats

Financial and customer metrics

Website visitors: more than 1 million in the past 12 months

Website conversion rate: approximately 6.5%

Average order value: $69

Returning customer order rate: approximately 18%

Year-on-year revenue growth: 84%

Gross margin: approximately 21% to 24%

Email marketing

Email subscribers: approximately 215,000

Active email contacts: approximately 85,000

Email-generated revenue: approximately $416,000 in the past 12 months

Manufacturing

Overseas factories: three

Products: custom designed

Typical minimum order quantity: approximately 50 units

Supplier network: vetted

Operations

Inventory management: in-house

Order fulfilment: in-house

Product development systems: established

Supplier management systems: established

Limited-release model: established

Marketing

Organic search presence: established in Australia

Customer database: established

Growth

• Expand wholesale sales
• Enter USA market
• Enter Canada market
• Enter UK market
• Enter Singapore market
• Expand product collaborations

Transition

Supplier introductions: included

Operational systems handover: included

Owner transition support: available