Design-Focused CPG eCom Brand | Gym & Pilates Gear | 1M+ Annual Visits

Description

This eCommerce brand presents a rare opportunity to acquire a fast-growing and highly recognized player in the active lifestyle accessories market. Since its founding in 2020, the company has built a loyal following by combining functional product innovation with collectible, limited-edition releases.Business Highlights* Direct-to-consumer eCommerce model with a growing wholesale presence* Product range includes gym towels, hooded performance towels, Pilates grip socks, beach towels, gloves, and travel accessories* Hero product: hooded towel designed for gym equipment and car seats, emphasizing real-world functionality* Custom-designed products manufactured through three vetted overseas factories, ensuring quality and supply chain transparency* Low minimum order quantities (~50 units) allow controlled testing of new designs and collaborations* Over 1 million website visitors in the past 12 months, with a 6.5% conversion rate and average order value of $69* Returning customer order rate of ~18%, supported by a structured limited-drop model* Large and engaged email database of 215,000 subscribers, with 85,000 active contacts, generating $416,000 in revenue in the past 12 months* 84% year-over-year revenue growth with gross margins of 21%-24%* Strong organic search presence in Australia for high-intent product keywords* In-house inventory management and fulfillment ensuring quality control and fast turnaround* International expansion opportunities into markets such as the USA, Canada, the UK, and Singapore* Structured operations framework ensures smooth product development, supplier management, and repeatable processesTransition SupportThe current owners provide a comprehensive transition plan, including introductions to suppliers and guidance on operational systems, ensuring a seamless handover. This enables a buyer to scale operations, expand into new markets, and leverage a loyal customer base.This business represents a strong acquisition opportunity for entrepreneurs looking to capitalize on a well-established, innovative brand in the active lifestyle accessories sector.