Design-Focused CPG eCom Brand | Gym & Pilates Gear | 1M+ Annual Visits in Australia for 2015000

Asking price:

AUD $2 015 000

Owner

Owner's representative

Description

This eCommerce brand presents a rare opportunity to acquire a fast-growing and highly recognized player in the active lifestyle accessories market. Since its founding in 2020, the company has built a loyal following by combining functional product innovation with collectible, limited-edition releases. Business Highlights * Direct-to-consumer eCommerce model with a growing wholesale presence * Product range includes gym towels, hooded performance towels, Pilates grip socks, beach towels, gloves, and travel accessories * Hero product: hooded towel designed for gym equipment and car seats, emphasizing real-world functionality * Custom-designed products manufactured through three vetted overseas factories, ensuring quality and supply chain transparency * Low minimum order quantities (~50 units) allow controlled testing of new designs and collaborations * Over 1 million website visitors in the past 12 months, with a 6.5% conversion rate and average order value of $69 * Returning customer order rate of ~18%, supported by a structured limited-drop model * Large and engaged email database of 215,000 subscribers, with 85,000 active contacts, generating $416,000 in revenue in the past 12 months * 84% year-over-year revenue growth with gross margins of 21%-24% * Strong organic search presence in Australia for high-intent product keywords * In-house inventory management and fulfillment ensuring quality control and fast turnaround * International expansion opportunities into markets such as the USA, Canada, the UK, and Singapore * Structured operations framework ensures smooth product development, supplier management, and repeatable processes Transition Support The current owners provide a comprehensive transition plan, including introductions to suppliers and guidance on operational systems, ensuring a seamless handover. This enables a buyer to scale operations, expand into new markets, and leverage a loyal customer base. This business represents a strong acquisition opportunity for entrepreneurs looking to capitalize on a well-established, innovative brand in the active lifestyle accessories sector.

Similar businesses